Grimbergen & Somersby Booth @ Savour 2012


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Carlsberg was at Savour 2012 with a booth promoting two alcoholic products which have been recently introduced in Singapore, Grimbergen and Somersby
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Grimbergen consists of a group of Belgian beers which has their origins as being first brewed at Belgian abbeys. The varieties are: Blond, Dubbel (brown), Tripel (blond), Optimo Bruno (brown) and Grimbergen Gold (blond).

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The Grimbergen side of the booth took some time to warm up. probably due to our Asian cultural attitudes towards drinking in the day, but after noon-time the crowd gradually came in.
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Somersby is an apple cider which proudly proclaims that it has “no artificial sweeteners, flavours or colourings”.
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The wholesome, fruity flavour image of the cider made it very popular with the visitors. Both sampling and sales were brisk.
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For more images, visit my Flickr photo set:
http://www.flickr.com/photos/photoperplexed/sets/72157629806169327/show/

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